Strategic Management - Assignment for TNC Case Study

Strategic Management - Assignment for TNC - Case Study Example TNC is a diversified entertainment enterprise functioning in eight industry segments, including; Television; Filmed Entertainment; Direct Broadcast Satellite Television; Cable Network Programming; Magazines and Inserts; Newspapers; Book Publishing, and Other. The News Corporation functions mainly in the United States, the United Kingdom, Continental Europe, Australia, Asia and the Pacific Basin. It is engaged in the operation of broadcast television stations, and the development, production and distribution of network and television programming through its subsidiaries (Johnson, Scholes, & Whittington, 2008). The Company is involved in the direct broadcast satellite business through its subsidiary, SKY Italia. It also owns interests in BSkyB and DIRECTV, which are engaged in the direct broadcast satellite (DBS) business. It is also involved in the newspaper and magazine publishing business in the United Kingdom, Ireland, Australia and the United States through its various subsidiarie s. Through HarperCollins Publishers (HarperCollins), its wholly owned subsidiary, the Company is engaged in English language book publishing on a worldwide basis. TNC has shown consistent revenue and profit growth in recent years. ... They have a strong library content consisting of film achieves in the 1940s to present. Opportunities In the first instance many of its opportunities arise from the very nature of the competitive environment. Opportunities that are literally available to TNC in the television and print media market are many and varied. Especially its strategically important acquisitions have played a very big role in determining its success. TNC acquired Dow Jones & Company. This has helped place TNC on a firm footing. It allowed the company to expand its online presence and tap into the higher growth rates than many of its core traditional businesses. This will allow TNC to maintain their solid earnings growth without the downside of a pure growth company. TNC has benefited from the emerging markets in Asia, especially that of India and China. The combined population of the two countries equal approximately 2.5 billion. This is the economic reality and TNC has much to gain from its expansion into this region. Alternative media outlets such as the television, cable network programming, direct satellite broadcast and the print media such as magazines and newspapers. Therefore it can reach the market using any of these alternatives before or on par with their competitors. There has been a growth in High Definition Television (HDTV) in recent years and TNC has a sizable percentage in this technology. TNC is looking at new technologies that promise to improve spectrum efficiency or otherwise increase available capacity so that DIRECTV could expand the amount of HDTV content. Options such as the use of Ka-band capacity, higher order modulation schemes, such as the 8PSK technology FOX uses for its broadcast distribution